Not a patch

Embroidered patch badges have been revived, adapted, and repurposed throughout history. For hundreds of years they were worn for practical uses like covering up holes in threadbare clothing and labelling people in uniform.

They soon became a mark of personal fashion and identity. With hippies in the 1970s, patches were embroidered with peace signs and flowers. Then street punks, with Vivienne Westwood at the helm of anti-
fashion, wore cloth patches of favourite bands and mantras.

Printed or embroidered, quirky or satirical, patches look cool and fulfil a role in counter-culture fashion as a badge of identity and even solidarity.

Our new card range ‘Not a patch’ celebrates the iconic little patch badge. With a range of diverse illustrated designs, perfect for a variety of fun occasions and cheeky recipients.